Just throwing your site up on the internet and hoping is not the way to a successful site. It takes time, it takes patience and the ability to recognize that you may not have been right on your content the first time around.
When we think branding most people jump straight to logos. This is only a small part of branding. Let's look at Kellogs, the cereal company. The cereals they sell are branded with warm and lovable cartoon characters such as Tony the Tiger. Kids already relate because they love cartoons and then they sure up the commercials with perfect family portraits.
Marketing is all about where and when to place yourself. It is about knowing who can get your information in front of your audience. Placing a billboard 100 miles away makes no sense if you are a local pharmacist with no interest in expanding that far. We know the people, we know when and we make sure that you will too.