When we think branding most people jump straight to logos. This is only a small part of branding. Let's look at Kellogs, the cereal company. The cereals they sell are branded with warm and lovable cartoon characters such as Tony the Tiger. Kids already relate because they love cartoons and then they sure up the commercials with perfect family portraits.
When a child watches this they feel safe, calm and they actually feel that eating the cereal can give them what the commercial depicts.
After the concept, bring in marketing; place the commercials on cartoon channels during the highest rating periods. Bam! Best feelings in the world given to you every time you turn on the TV. ... I really need some cereal.
Information Output Owner, designer, developer, ... what else did you need again? Oh yeah, that too!